If your bag becomes a car, it can’t help but start you on a journey.
CLIENT
Braccialini
ACTIVITY
CreativityDigital Strategies
Spot Web
INSIGHT
With Car in a Bag, Braccialini aimed to tap into a very young market. Women who love the fashion and style of the Fiorentino brand and want to flaunt it every day.
A daily look requires a light simplicity without losing a touch of cheeriness or carefree fun.
We believe that someone who purchases a bag in the shape of a car can only be dreaming of a fantastic voyage.