If we can’t stop global warming, we’ll try to stop time.
Paul & Shark
Paul & Shark is an Italian fashion brand that lives, as they all do, in the images of models and locations that often seem slick and far from reality.
The technical characteristics of their garments however, are capable of facing extreme conditions, that are very real in some places on the planet.
Creating an expedition that challenges -40° degrees centigrade for a good cause is the best way to test it. In real time.