Novartis
ClearSkin Lovers

When there is not much to say, say a lot more.

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CLIENT

Novartis

 

ACTIVITY

Creativity
Web Development
Digital Strategies
Press Campaign
Spot Web
Partnership Committee IED
Contest

 

INSIGHT

One who faces problems regarding their own health often sees sudden changes in their daily life.

Relationships with others, clothes to wear, the simplest solutions to be adopted every day.

Fashion allows for someone affected by psoriasis and someone who is healthy to meet, breaking down all barriers.

IDEA

We have created the online community ClearSkin Lovers: lovers of skin.

Through their suggestions, ClearSkin Lovers Collection was born, designed in a weekend workshop by the talented students at IED Milan.

Because our skin is the most beautiful outfit we own.

RESULTS

Hundreds of people being made aware of skin care, 20 IED students, around 50 sketches for the creation of a new fashion collection and 4 scholarships.

This is the outcome of the Clearskin Lovers program. A success story made with people, rather than just numbers.

Red Bull TV

Gomorrah Face Sound