Red Bull Italia
Culture Clash

When music connects people, everyone win. Onstage and off.



Red Bull Italia



Web Development
Digital Strategy
Whatsapp Activation
Community Management



Red Bull Culture Clash is a musical battle that needs no introduction to many ardent fans. But how communicate to the others?

Speaking their language, in the most friendly place in the world: Whastapp.  And continuing to impress them on field, with a brand new technological solution: the Clash Machine.


The Red Bull Culture Clash Club was an exclusive Whatsapp group.

Subscribers received a new content per day: Marracash’s message, backstage videos, Spotify playlist and special contents, also used to convince friends and kin to take part in the event.

During the event, the Clash Machine gave everyone the chance to support their crew with a shout, expressed in decibels and captured in a photo to share on all social platforms.


2,000 messages one-to-one were sent in a group of 200 members during 20 days of activity. Among the participants also a talent: a young Football Freestyler who had the chance to perform at the Red Bull Culture Clash Village. 2909 decibels generated through the Clash Machine by the crowd on field before the show.

And one single fact: 3000 seats in Barona, sold out a day before the event.