WithU
Launch of a new energy provider

Only WithU can make energy give more.

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CLIENT

WithU

 

ACTIVITY

Graphic Design
Creativity
Commercial
Video Production
Spot Web

 

INSIGHT

After the branding activities (naming and logo design) for the new energy provider and multi-utility company WithU, it was time to communicate its launch on the market in a distinctive and unforgettable way.

In order to raise the awareness of a new brand, you have to start right from its name, which – in this case – sounded just like the title of a famous song...

The power of a jingle, like the energy provided by WithU, can be surprisingly strong.

IDEA

From the assonance between WithU and the famous song’s title "Only you" by The Platters, we got the idea of creating a catchy advertising edit. The music video stars an exceptional testimonial: the rider and Moto2 world champion Franco Morbidelli of Petronas Racing Team.

From the web, where it was originally posted with a huge success in terms of views and shares, the commercial made its debut on TV, boosting WithU's brand awareness exponentially.